Consumers come in two types: First-timers who grab any product within their reach in a store that they assume they need, and those who meticulously research what type of pet they would best care for and the products they absolutely need.

Consumers come in two types: First-timers who grab any product within their reach in a store that they assume they need, and those who meticulously research what type of pet they would best care for and the products they absolutely need.

These days, consumers are on the lookout for products that can provide the best for their pets. It's, therefore, the responsibility of manufacturers and retailers to know just how to cater to both consumer types.

Nutrition plays the most important role in the well-being of both humans and animals. It goes without saying that the primary focus should be the type of pet food your customers have access to. Your best chance at succeeding in this is by offering a variety of cat food and dog food. This pet food should also be able to address different health, growth and age issues throughout a pet's life. 

How can you achieve this?

Partnering with a company like Avantis to become a distributor or retailer in your country is one way. Avantis offers four brands of pet food- Avantispet, Pure, Comet and Petcool. Depending on where you are located and your target market, you can purchase the brands that your consumers need. 

Kittens, for example, have a range of necessities- from food, litter boxes, litter, toys to everything in between. For uncertain consumers, finding these items may seem like a daunting task. They depend on you to educate and advise on what type of food is best and the specific features of other non-food items available in the market. Counting on you to have all they would need under one roof not only narrows down their choices, making them feel more confident but also helps you build strong bonds with customers that will ensure that they keep them coming back.

Any human or pet seemingly has endless curiosity and energy in their early life. Research-driven consumers want products that will enhance their pet's overall wellness and sense. Therefore, a wide selection of products with the right materials, ingredients or and designed with their kitten in mind will give those consumers an opportunity to find the exact products they are in need of. It also provides options to that uncertain consumer who may have particularly finicky pets.

Below are some products that cater to both types of consumers- first-timers and researchers. They address the basic needs of cats and dogs and offer features that benefit a pets' personality and individuality. 

They also ensure that customers who walk into your store have the basics they need, all under one roof. This can potentially increase your sales and catapult your pet business to higher levels.

1. Food

The best food for your pet should be pet food that has a balanced formula that meets all their daily nutritional needs. Delicious and easily digestible pet food formulas offer triple action that strengthens the immune system, facilitates digestion and provides antioxidant properties, keeping their immune systems in perfect condition. 

There are however more specific considerations when it comes to choosing pet food. These include; -

• Neutered pets

Because neutered pets have a decreased energy requirement by up to 50%, pets need a diet specifically tailored for them after surgery . That's because neutered pets on a non-specific diet run the risk of becoming overweight. Equipping your consumers on the dangers of this kind of weight gain can help guide them to buy the best suited pet food. Obese pets run the risk of ailing from;

• urinary bladder stones.

• Cancer 

• Mellitus diabetes, 

• heart disease 

• hypertension

• faster degeneration of affected joints and osteoarthritis

• Hypoallergenic Pets

Stocking up on hypoallergenic pet food is becoming increasingly common nowadays. Hypoallergenic pet food diets have a variety of unique protein sources that are not recognized as antigens by a pet's antibodies, hence minimizing allergic reactions. One of the methods used to achieve this is adding novel protein sources, like novel meats that a pet or their ancestors had never been exposed to.

Advising your customers on signs of food allergy then providing the option of hypoallergenic pet food is a great way to build lasting relationships with them. 

• Dental health

For dental health, in addition to brushing pets '' teeth, dental chews do a great job at keeping teeth clean and healthy. Stocking up on a variety of the best dental chews is a sure way to keep your customers happy by providing more essentials under one roof.

• Puppies and Kittens & Pregnant and Nursing pets

The nutrients required for growing and pregnant or nursing pets are different from other pets. Because nursing pets need 4-8 times more energy compared to healthy adult pets, they need Increased fat in specially balanced nutrition to help supply more energy. Nursing pets and their little ones also have heightened nutritional needs and therefore require more nutrient-dense pet food. 

2. Toys

Toys are as satisfying for pets as they are for us. With each toy encouraging different kinds of play behavior, they are a very essential part of a pet's life. From pouncing and stalking to tossing and chasing, toys keep pets entertained, active and healthy. You will do your customers a great service by stocking up on toys of all kinds. In addition to pet food, try and stock your store with toys of abstract shapes, varied colors, unique textures and make it possible for your customers to find all their pet essentials in one place.

3. Feeding Bowls

These are another 'must-have' item for all pet owners. When they walk into your store, it's only fair for them to have a selection of feeding bowls to go along with their pet food purchase. Who knows, they might have just adopted a pet or may need to replace an old feeding bowl!