Some distributors don't want to carry someone else's brand. They want to own one. Avantis develops private-label dog and cat food from the recipe up — you bring the market, we bring the product.
We develop private-label pet food end to end: formulation, packaging design, regulatory compliance, production and export documentation. The same European standards that run through Pure, Avantis Pet, Petcool and Comet run through every private-label line we develop.
The difference is whose name is on the bag.
Market, positioning, price tier and volume targets. We agree the commercial frame before any formula is touched.
Week 1Recipe proposal, ingredient specs and nutritional profile. Adjustments and sign-off before tooling moves.
Weeks 2–3Packaging design with your brand, regulatory review for the destination market and artwork approval.
Weeks 4–6Production at certified European facilities, quality control and full export documentation. Container on the water.
Weeks 8–10Manufactured at certified European facilities to strict EU food-safety standards.
Formulation, packaging, compliance, production and export documentation — one relationship, one set of documents.
Full export documentation and regulatory review for your destination market. Shipped across four continents.
Run a private-label line alongside our four brands, or on its own. One supplier for your whole shelf.
Avantis develops and coordinates the private-label line end to end — formulation, packaging, compliance, production and export — with production carried out at certified European facilities to EU food-safety standards.
Private-label programmes start from one full 20-foot container, mixed across the agreed SKUs.
Around 8–10 weeks from briefing to first production, following the four phases above.
We ship across Europe, Asia, MENA and Africa, with full export documentation and regulatory review for the destination market.
Yes. Many distributors run one or more Avantis brands alongside a private-label line under their own name — one supplier for the whole shelf.
Tell us your market, positioning and volume targets. We'll come back with a private-label plan and next steps.
Start a private-label project