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November is Pet Cancer Awareness Month, making this a very timely read!

The pace of growth in social media users shows no signs of slowing. Infact, the global unique user total has grown by 520 million over the past year, representing an annual growth of more than 13%!

Pet food businesses are faced with many challenges and most of the time don’t know how to improve the bottom line. With today's economy, every pet parent is price conscious and tend to browse for pet food that is affordable, instead of physically walking into a pet shop to look for them.

The internet has become an integral part of our day-to-day activities and decision making. Whether it’s choosing the right route to your destination or researching before making a purchase, the internet has it all covered. Infact, more than 54% of social browsers use social media to research products whenever they're interested in making a purchase. That's a pretty huge market for you to miss out on by sticking to the brick-and-mortar approach and missing out on the benefits of eCommerce.

While scientists claim there is not much evidence that pets and wild animals play a significant role in the spread of the disease to humans, there have been confirmed infections in various animal species worldwide. These include cats, dogs, mink and, surprisingly, mink.

It is as important for pets as it is for humans to feed on a balanced diet. A diet consisting of fat, protein, carbohydrates, minerals and vitamins is what pets need too. Of all these, protein is one of the most important macro-nutrients pets need and is also what breaks down into amino acids.

Today's pet food shop aisles are a neo -Noah's ark of food made from exotic proteins from different animal species. Mainstream pet foods nowadays contain meats that, a decade ago, would have been viewed as very exotic. Pet foods with kangaroo, rabbit, venison, ostrich, bison, brushtail, and alligator are now easily purchased at most pet stores.

Despite the pandemic bringing panic and uncertainties, it has brought the need to stay healthy and the focus has continued in 2021 both in the human and pet food industries.

Consumers come in two types: First-timers who grab any product within their reach in a store that they assume they need, and those who meticulously research what type of pet they would best care for and the products they absolutely need.